Essay --

Introduction This report will introduce a five star hotel of ice dry land that is located in Zermatt, Switzerland. In addition, this essay will also introduce a business plan of the ice world that includes business background, business goals, website goals and challenger websites. The main point of this report is to analyse the environment of target audiences and website competitors to find the website target merchandise. Also research take ups to be undertaken to find what kind of usefulness suits customers of website tasks and to make a decision of how to design the website page templates, making page contents and tools. Moreover, the analysis process intends to increase marketing techniques and market share. Business basisZermatt has 29 mountains around the little town, which has the best ice resort in the world and where local people can ski all year around. sorbet world is built in the middle of the Alps Mountain range and has 70 rooms that include 30 deluxe rooms and 15 presidential suites. There are also luxurious entertainment facilities in the ice hotel, such as an ice bar, massage service and spa, so that customers can roll in the hay their relaxation time. In addition, the restaurant also has a variety of food from around the world that can make customers feel at home. The hotel has 90 skipper staff and provides the best industry standard of service to customers in this particular ice hotel.Business Goals The most important business goals are to increase market share and develop the benefit of the hotel, such as using the power of internet and social media to increase hotel popularity and build strong brands of the hotel. Although, respect of customers cultures is a vital part of hotel atmosphere, especially for internationa... ...tion from Internet. Use internet to reserve a room is very common to see, (Musante, Bojanic & Zhang, 2009) and its a good put on the line for hotel to advertising and increase market share. Our website has includ e some popular social media links that could help hotels to increase reputation and customers also can visit our websites in a very convenience way. Conclusion This report has shown that business goals, the objectives of a hotels website that with the two main competitors, comparative analysis of whats do customers need and want. In addition, this report also displayed the features details of a hotel, and how its shown on the hotels website. In conclusion, its introduced the some ways of treat people to view our hotels website, and how to increase peoples interest. Moreover, these programs could help the hotel to achieve their goals, objectives and target.